5 Questions To Ask Before Buying ‘Sustainable’ Products

Greenwashing is when companies mislead consumers into thinking their products are more environmentally friendly than they actually are, often using vague buzzwords, misleading imagery, or unverified claims. Unfortunately, it’s more common than you might think. If you want to cut through the noise and shop more intentionally, start by asking these five simple questions before you buy:

1. What ingredients are actually being used? 

• Check the label or product page for details on ingredients and look beyond buzzwords like “eco” or “clean”.
• Prioritize products with clean, vegan, and cruelty-free ingredients without harsh chemicals or fillers.
• EarthSuds tabs are made with clean, plant-based ingredients that are safe for you and the planet.

2. How is the product manufactured?

• Look for brands that share where and how their products are made. Be cautious of vague language like “sustainably sourced” without any proof or process.
• EarthSuds is manufactured with locally-sourced ingredients, and our solid-format tabs reduce waste from the start.

3. What’s the impact of shipping and distribution?

• Sustainability isn’t just about the product - it’s how it gets to you. Look for lightweight products, carbon-offset, or regional shipping options.
• EarthSuds tabs are compact and lightweight and ship without unnecessary packaging to cut carbon emissions.

4. Does the product reduce waste, or just create a different kind?

• Not all “sustainable” products are truly low-waste. Some still result in excess packaging, hard-to-recycle components, or leftover product that goes unused.
• Be wary of products that claim to be eco-friendly but come with pumps, multilayer wrappers, or unnecessary outer boxes.
• EarthSuds tabs dissolve completely, leaving nothing behind beside clean hair and skin. Plus, our tins are designed to be both reusable and recyclable.

5. Does this product help me consume less overall?

• True sustainability isn’t just about buying “better”- it’s about buying less.
• Ask yourself:
  • Does this product replace multiple items?
  • Does it reduce how often I need to repurchase?
  • Does it align with a minimalist or low-waste lifestyle?
• EarthSuds was built to help people simplify personal care routines and reduce waste.

Sustainability doesn’t have to be overwhelming, and it doesn’t mean buying nothing at all. It means making smarter, more conscious decisions with the things you do choose to bring into your life. These five questions are a simple way to stay mindful, cut through greenwashing, and support brands that are truly working toward a better future.

Looking for a place to start? EarthSuds was created on the idea that less can truly be more. Learn how EarthSuds supports sustainable choices here.